FBS Turf is a science first approach for the turf arena industry. While working as the Creative Manager for FBSciences I was responsible for the concepts and execution of all branded materials including videos, logos, packaging, brochures, and signage. The goal for the project was to incorporate the science first approach into the turf creative. Custom topographic maps were designed for each product logo to represent the different unique formulations and benefits. In additional, a scientific look was achieved by combining gradients and light effects with modern typography. This branding system was essential to FBSciences’ strategy for breaking into the turf arena industry.
Concepts
